What is BIMI?

BIMI, or Brand Indicators for Message Identification is a new email authentication standard that affixes your exclusive brand logo to all the emails you send from your brand’s email domain. You may be wondering that as the recipient of the email your email client is already showing brand logos. But what’s important is who is in control of the logos!

Usually, logos are automatically curated by email client vendors, pulling them from various sources. Different logos show up depending on different email clients and devices.

With BIMI, domain owners and brands are in control of their officially displayed logos, which are maintained consistently in all inbound emails. The brand logo is the essential identifying factor of your brand, therefore affixing the logo on every email received by your clients, partners and employees builds up a sense of trust and assurance.

It instantly captures the receiver’s attention, makes a solid first impression, is the foundation of your brand’s identity, enhances security, demarcates you from your competitors, and fosters brand loyalty.

Why Do You Need BIMI?

These are the best things about BIMI:

BIMI INCREASES BRAND RECALL

Every time you send an email, your customers will see your logo in their inbox, reinforcing your brand image.

BIMI ESTABLISHES CUSTOMER CONFIDENCE

A familiar logo will be recognizable to customers as a brand they have a relationship with.

BIMI IMPROVES EMAIL DELIVERABILITY

An email that’s immediately identified as trustworthy is much more likely to reach inboxes and get clicks.

BIMI PROVIDES VISUAL CONFIRMATION

Your logo is verified along with your email, so it’s an easy way to indicate your message has been authenticated.

BIMI IS DMARC-BASED

BIMI builds on the foundation of DMARC, giving you more security with your existing DMARC deployment