The Benefits of DMARC

What does DMARC protect you against?

DMARC is popular for protection against a wide range of email-based attacks, name: 

• CEO fraud 
• Fake invoice fraud 
• Selling illegal substances through phishing 
• The spread of Ransomware 
• Instigating legal risks 

However, DMARC's primary objective of protection is against direct-domain spoofing attacks and phishing: 

DMARC also helps prevent Business Email Compromise where an attacker uses social engineering (a form of psychological manipulation) to trick victims into disclosing sensitive data via email: 

DMARC Benefits that will help change your perspective on email authentication

1. One of the primary DMARC benefits is that it reduces the risk of phishing attacks, which can be devastating for the brand and bottom line. In 2018 alone, phishing scams cost businesses around $6 billion. That’s a lot! DMARC helps to reduce spam by identifying phishing attacks and spam, which can cause damage to your reputation and brand. When an email is marked as spam by DMARC, it will be flagged as such by email providers and services like Gmail, Yahoo Mail, Outlook, etc., which will make it harder for malicious users and spammers to get their messages through. 

2. Another one of the 5 DMARC benefits is that DMARC can also help prevent spoofing attacks by providing a mechanism for email receivers (the “receivers” in DMARC) to reject messages from unauthorized senders or domains with fraudulent headers (i.e., fake sender addresses). Spoofing attacks are an attempt by hackers to impersonate a trusted source in order to trick unsuspecting users into giving up sensitive information or clicking on malicious links. With DMARC, you can protect yourself against these types of attacks!

3. DMARC helps reduce the number of spam messages that are delivered to inboxes and filters, which saves time and resources by lowering the number of messages employees need to process each day. 

4. DMARC benefits also include a way to report on any potential email spoofing that might occur—so if you’re receiving emails from a company that isn’t authorized to do business with you, DMARC gives you a way to report it and take action against them. 

5. If you do have your DMARC at p=reject, however, then any messages that aren’t correctly signed will automatically be blocked by Gmail (and other providers) before they even reach the inboxes of consumers. This means less time spent dealing with complaints about fake emails and more time focusing on growing your business!

Reputational and Deliverability Benefits

DMARC is a great tool for both your brand reputation and email deliverability.

It’s no secret that people are more likely to trust your email if it looks like it came from a legitimate source. DMARC helps you ensure that your emails are being sent from the right domain, and more importantly, that they don’t look like spam.

If you’re using an email marketing solution in conjunction with your website, it’s important that your emails be delivered to the inbox so that you can continue reaching out to potential customers. DMARC helps prevent spoofing of your domain, which means fewer emails going into junk folders or getting filtered out as spam.